Marca: Nico Williams renews his contract to record video views, reaching 65.3 million times

According to the Spanish media "Marca", Nico Williams' contract renewal video views hit a record number of 65.3 million times.

The news that Nico Williams renewed his contract with Bilbao caused an unprecedented sensation on the Internet. On Friday, July 4, 2025, the content about Nico Williams staying in the team received 65.3 million views on Bilbao social media.

This data makes Bilbao the second highest-spread team in the entire football world. It ranks first in the domestic market, ahead of Real Madrid (58 million times) and Barcelona (19 million times). Considering the differences in the number of fans of each team, Real Madrid (553 million), Barcelona (471 million) and Bilbao (17 million), this is a historic influence event.

This milestone far exceeds Bilbao's highest-viewed content in the past. The grand occasion of winning the King's Cup, the Champions Parade or the 2021 Super Cup is less than that of Nico Williams' contract renewal video. In addition, there is an unexpected protagonist in the video.

During the shooting and production process, unexpected situations often occur. Just before the graffiti artist is about to write "WIN 2035" on a mural with Nico Williams' image, a cat appears in the picture, adding more realism to this night scene.

The intention to pass the "Athletic WIN" slogan is crucial to the viral spread of videos. The appearance of this stray cat is completely improvised, but it adds a lot of color to the whole picture. After consideration, the production team finally had an idea and decided to include it in the final edit.