Official: Inter Milan and Fanatics reach a ten-year cooperation agreement to redefine global fans experience

According to the official website of Inter Milan, Inter Milan has reached a historic cooperation with Fanatics to redefine the fan experience.

Inter Milan Football Club and Fanatics, the world's leading sports merchandise licensing platform, today announced a new historic collaboration covering e-commerce, retail, production and licensing areas. This decade-long collaboration brings together two of the most innovative and forward-looking global sports brands to redefine Nerazzurri fans’ experiences in Milan and around the world.

Through Fanatics' vertical business model, local experience and extensive global infrastructure, Inter Milan fans can now enjoy one of the widest selection of merchandise in the football world. In this cooperation, Fanatics will work closely with the club to expand the scope of commodity sales and authorization, not only in Italy but also on a global scale. As one of the most ambitious cooperation in international football, this cooperation will push Inter Milan's brand to a new height, further narrowing the distance between fans and the club through exclusive series, local product design, richer product types, integrated online and offline shopping experience and higher product availability.

Inter Chief Revenue Officer George Richie: "Inter Milan has a global fan base of more than 530 million and is the second fastest growing club in Europe since 2020. As our international presence on various continents continues to expand, maintaining connections with fans everywhere has become crucial. Therefore, we are very proud to be working with Fanatics, a global leader in sports merchandise. This partnership will revolutionize Inter's position in the global retail industry, not only in Italy, but also in the international market."

Fanatics will manage this new partnership from its Italian headquarters in Milan, combining local market knowledge and global capabilities. The company currently works with more than 900 top sports organizations, including UEFA, NFL, NBA, MLB, NHL, Formula One and the International Olympic Committee. Fanatics has over 80 offices and more than 2,000 sales points worldwide and has designed an e-commerce platform to meet the needs of modern fans.

Fanatics International President Stephen Dowling said: "Inter Milan is a strong team in world football, with a good tradition and always committed to excellence both on and off the court. We are very excited to work with such an iconic club to enhance the shopping experience for millions of fans through the outstanding products and designs designed by our Milan team."

Fanatics Italy CEO Lorenzo Forte said: "Inter Milan means everything to its fans and we are aware of the responsibility of this agreement. Our Italian team will serve these enthusiastic fans wholeheartedly, provide excellent service and create new and exciting ways to keep them in touch with the club."

Fanatics will be held in New York. The debut at Fest, the second edition of the event, will be held at Javits Center, New York from June 20-22. This is a global event that brings together some of the biggest names in sports and entertainment to celebrate their passion for sports. The event is open to the public and provides Nerazzurri fans in the United States and around the world with a unique opportunity to experience the Inter Milan atmosphere up close.

7m cn live scores